ABOUT

The Memory Lab is the creative playground of multimedia artist Beth Wexler (ThisIsWex). Born from a desire for pure experimentation, the Lab serves as a platform for her bold, psychedelic, and surreal illustrations and animations. Beth’s work is deeply informed by the subcultures of the 80s and 90s, the raw creative energy of the early MTV days, and the complexities of human behavior. Her mission is simple: to create visual experiences that spark nostalgia, curiosity, and introspection.

With over a decade of experience as a freelance motion designer, Beth has delivered refined motion graphics across film, editorial, and experiential industries. The Memory Lab represents the removal of professional constraints—a metaphorical "wood-paneled basement" where the music is loud and the process is raw and fluid. By allowing the work to guide itself without a rigid map, the results are imaginative, unexpected, and vibrant. While the process is free-flowing, the output is meticulously refined and production-ready for high-impact branding, apparel, and editorial use.

Inquiries & Licensing

The Memory Lab offers both exclusive and non-exclusive licensing for all portfolio illustrations. For music labels, editorial directors, or brands seeking custom conceptual work, please get in touch here.